Coca-Cola Rolling Out New Misinformation Campaign to “Combat Obesity”
A new Coca-Cola ad campaign that encourages people to come together to fight obesity is drawing fire from consumer advocates and obesity experts.1, 2
Coke says it’s trying to make consumers more aware of the healthy choice beverages Coke makes; critics say Coke is simply doing damage control.
There can be no doubt that soda is one of the primary beverages responsible for skyrocketing obesity rates. As Dr. Sanjay Gupta told CNN:3
“…the scientific community has …reached a consensus that soft drinks are the one food or beverage that’s been demonstrated to cause weight gain and obesity. And if we’re going to deal with this obesity epidemic, that’s the place to start.”
Granted, no one is forcing anyone to drink them, but there simply has not been enough public education about the dangers of excessive fructose consumption. In fact, the industry has fought tooth and nail to minimize or flat out deny these health dangers, very similar to the tobacco industry denying the risk of lung cancer..
Evidence of just how behind-the-times Coca-Cola is, their brand new multi-million dollar campaign focuses on the sentiment that:
“…beating obesity will take action by all of us, based on one simple, common-sense fact: All calories count, no matter where they come from. …And if you eat and drink more calories than you burn off, you’ll gain weight.”4
This “conventional wisdom” has been firmly debunked by science. Not all calories count equally. And the “calories in, calories out” hypothesis for maintaining weight has equally been shown to be incorrect. It is in fact FAR more important to look at the source of the calories than counting them.
Click Here for the full detailed analysis
GENETIC ROULETTE – This path breaking movie is available for free viewing till 31st October. During the first free showing week in September, there were over 1.25 million views of this astounding documentary that shows the link between Genetically Modified(GM) Crops and human and animal disorders such as allergies, infertility, autism, cancer, birth defects and neurological problems.
The entire film is 90 minutes and can be viewed at –
The institute of responsible technology has also released a 10-minute re-mix for those who do not have the time to watch the entire film.
Don’t miss this 10 minute version :
Only 6 countries, including India, account for 95% of Genetically Modified Crops. Other countries have banned or severely restricted and penalized GM. Seed companies are lobbying hard to introduce GM crops in India. It is up to all citizens to understand the risks and halt the introduction of GM food in India.
Please circulate this to all your colleagues and write to the Health Minister at email@example.com / firstname.lastname@example.org to support the unanimous call given by India’s Parliamentary Standing Committee on Agriculture to immediately halt all field trials of Genetically Modified Crops.
The Leaf initiative
Editorial team on GM
“In-house laboratory tests of 15 brands at CERS revealed most health claims to be deceptive~
Ahmedabad, 16th October 2012
The rapid permeation of instant noodles into Indian dietary habits, over the two decades, has been exponential and legendary. Today, instant noodles has become a staple in just about every child’s diet that discerning parents vainly try to get rid of, and also occasionally indulge in themselves. In view of the raging ‘instant noodles’ phenomenon, Consumer Education & Research Society (CERS), the nation’s leading consumer organization dedicated to protecting the interests of the Indian consumer, recently tested and brought out shocking facts about the nutrition levels of 15 popular instant noodles brands across the country. In a series of tests conducted at CERS’ in-house laboratory that investigated 15 instant noodle brands for some important nutrition parameters.
The fifteen brands tested included brands like Maggi, Top Ramen, Knorr, Ching’s Secret, Sunfeast Yippee!, Foodles, Tasty Treat and Wai Wai X-press. The results were shocking. None of the brands were able to substantiate their tall claims of being healthy snacking option when interpreted against Food Standards Agency (FSA) of UK standards for fats and sodium. Some of the common findings for most of the samples tested included high level of sodium salts, significantly low fibre content, high amount of fats and several other shocking factors. The brands that claimed ‘Healthy’, ‘wholesome’, ‘enriched with proteins and iron’ and ‘full of fibre’, were refuted by the test findings as going way above the safe limit of several harmful elements. (Please see annexure for Key Findings) Continue reading CERS exposes shockingly low nutrition levels in leading instant noodles brands
Petrified by rampant adulteration, urban Indians are fast converting into carton milk drinkers – That’s no good news.
This article by Reema Gehi, Mumbai Mirror, October 11, 2012 says it all
Click Here – Page 1
Click Here – Page 2
Courtesy : Dara Acidwalla
As a consumer you have certain rights with regards to the food and food products you purchase. You also have a redressal mechanism to help you. All you have to do is to be aware and exercise your rights.
Know Your Rights
- A Purchaser of food article may, if he so desires, have the article analysed by the Food Analyst as per the provisions of the Act.
- The Purchaser shall pay the prescribed fee to the Food Analyst carrying out the analysis which will be refunded if the food sample is sub-standard.
- The Food Analyst shall send to the Purchaser his report on the analysis of the article of food and if the finding of the report is to the effect that the article of food is adulterated / misbranded / contaminated or does not conform to the standards prescribed under the Act or the Regulations, the Purchaser shall be entitled to get a refund of the fees paid by him.
It is mandatory that every package of food intended for sale should carry a label that bears all the information required under FSS (Packaging and Labelling) Regulation, 2011. Food package must carry a Label with the following information :
- Common name of the Product.
- Name and address of the product’s Manufacturer
- Date of Manufacture
- Ingredient List with additives
- Nutrition Facts
- Best before/ Expires on
- Net contents in terms of weight, measure or count.
- Packing codes/Batch number
- Declaration regarding vegetarian or non-vegetarian
- Country of origin for imported food
Consumer Reward Scheme
FSSAI has a reward scheme for people who convey valid information about mislabelling, misbranding and extravagant claims. Your identity will be kept absolute secret. A reward of Rs. 500 will be given once FSSAI establishes the validity of the complaint. You can send the information to email@example.com
For more details about Food Safety and Standards Authority of India (FSSAI) please visit their website at fssai.gov.in
The Toll Free Helpline No. is 1-800-11-2100 Complaints can be lodged and followed up online at foodsafetyhelpline.in/FSSAI/ This site also has interesting consumer resources in this area.
If you have any suspicion or doubt about any food item, you may call the following :
- Food Safety and Standards Authority of India – 1800-11-2100
- Consumer Guidance Society of India – 1800-22-2262