Education, healthcare and FMCG ads are most misleadingPosted: December 4, 2012
Education, healthcare and FMCG sectors continue to mislead through ads, reveals the Consumer Complaints Council of the ASCI
Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) upheld complaints against 15 advertisers out of 22 for misleading. During September, the CCC did not uphold complaints against seven advertisements. The companies whose ads were found misleading by CCC include Hindustan Unilever, UltraTech India, Kimberly-Clark Lever, AIHM Institute of Hotel Management, JaypeeInfratech, Panasonic India, GlaxoSmithKline Pharmaceuticals and Dr Wilmar Schwabe India.
During September 2012, the CCC also received complaints against three print and four TV advertisements. The complaints were received against the advertisements of Agron India Ltd’s Intimaxx, Allergan Health Care India Pvt Ltd’s Juvederm Injectable Gel Filler, Sri Manakula Vinayagar Engineering College, “Sharda University”, Heinz India Pvt Ltd’s “Complan”, “Britannia’s Milk Bikis”, “Hero MotoCorp’s Hero Maestro”. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.
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