The Journal of the American Medical Association (JAMA) defines spin as the “specific reporting that could distort the interpretation of results and mislead readers.” Spin Doctors are, thus, the people falsifying data for reasons including financial ties to Big Pharma, to achieve higher professional status and to gain grant monies.
One of the most dramatic effects of spin is seen in a recent study published by JAMA. Researchers reported that over 40 percent of the best designed, peer-reviewed scientific papers published in the world’s top medical journals misrepresented the actual findings of the research. To confirm this and to identify the nature and frequency of distorted presentation or spin, Boutron et al. systematically evaluated 616 published reports of Random Control Trials (RCTs) and after appraising the 72 eligible studies concluded that, “In the representative sample of RCT’s published in 2006 with statistically nonsignificant primary outcomes, the reporting and interpretation of findings was frequently inconsistent with the results.” In other words, most of the published research has been intentionally falsified.