Coca-Cola Rolling Out New Misinformation Campaign to “Combat Obesity”

A new Coca-Cola ad campaign that encourages people to come together to fight obesity is drawing fire from consumer advocates and obesity experts.^1,²

Coke says it’s trying to make consumers more aware of the healthy choice beverages Coke makes; critics say Coke is simply doing damage control.

There can be no doubt that soda is one of the primary beverages responsible for skyrocketing obesity rates. As Dr. Sanjay Gupta told CNN:³

“…the scientific community has …reached a consensus that soft drinks are the one food or beverage that’s been demonstrated to cause weight gain and obesity. And if we’re going to deal with this obesity epidemic, that’s the place to start.”

Granted, no one is forcing anyone to drink them, but there simply has not been enough public education about the dangers of excessive fructose consumption. In fact, the industry has fought tooth and nail to minimize or flat out deny these health dangers, very similar to the tobacco industry denying the risk of lung cancer..

Evidence of just how behind-the-times Coca-Cola is, their brand new multi-million dollar campaign focuses on the sentiment that:

“…beating obesity will take action by all of us, based on one simple, common-sense fact: All calories count, no matter where they come from. …And if you eat and drink more calories than you burn off, you’ll gain weight.”⁴

This “conventional wisdom” has been firmly debunked by science. Not all calories count equally. And the “calories in, calories out” hypothesis for maintaining weight has equally been shown to be incorrect. It is in fact FAR more important to look at the source of the calories than counting them.

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