Glaxo’s manipulative hype in repositioning Horlicks in India

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Courtesy : DR AR SHENOY

This TV commercial is about GSK’s attempt at re-positioning their brand Horlicks in India. The TVC claims boiling milk diminishes vitamins A, B and Folic acid content in it and therefore you should add Horlicks to milk in order to make good the loss

This Horlicks TVC trivializes the very significant act of boiling milk before consuming by unnecessarily dramatising micronutrient loss. In India, we have a tradition for boiling milk and then consuming it since ancient times and this habit is based on good reasoning.

*The 10gms pack of  Horlicks is both an irrational pack size and formulation both from the point of view of nutritional quality as well as quantity. GSK itself states on the 80gms commercial pack under the tagline “My perfect cup of Horlicks!” to add 3 heaped teaspoonful’s (27g) of Horlicks to 200 ml of milk and “as much sugar” as one likes! Never mind the fact that 27gms of Horlicks contains 8gms of sugar! HORLICKS NUTRITIONAL QUALITY DIMINISHES AS THE PACK SIZE DECREASES!

Horlicks has been positioned or perceived as bedtime hot milk drink in the country of its origin, United Kingdom, for a major part of its existence, for over 135 years.  In India, the same brand with no remarkable difference in composition from its UK counterpart is projected as a remarkable nourishment provider, which promotes growth, attention and concentration in children of school-going age. Outside of India, in more consumer-aware and well regulated societies of Asia like in Malaysia and Singapore, GSK does not make any manipulative claims regarding Horlicks as it does in India and its immediate neighborhoods.

In fact, when GSK’s India-based Horlicks advertisement making claims of five signs of growth was broadcast by a Nepali TV channel in the UK, it was monitored and UK regulator, the Advertising Standards Authority (ASA), took serious objections on the claims made by GSK. GSK was quick to offer an explanation that the claims were meant only for children of this part of the world (Indian subcontinent) and were not applicable to children in UK!

Click Here for the detailed eye-opener report

Links to Indian Press

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This site provides free online newspapers links to all Indian language newspapers without downloading their fonts including all regional newspapers of India in languages like Tamil, Hindi, Urdu, Telugu, Malayalam, Punjabi, Marathi, Bengali, Kannada, Gujarati, Konkani, Oriya, Assamese and English, etc.  It also gives the no. of hits on each of the News Websites

http://www.indiapress.org/index.php/English/400×60

Very interesting.

Check your Aadhaar- Gas linkage Status

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To check your Aadhaar linkage status please visit the transparency portal of your LPG Company.

Following are the steps to check your Aadhaar linking status at Transparency Portal.

    • Step 2: Enter all the details under “Normal Search” and press Proceed Button. 
  • Step 3: Search your details by entering your Consumer No. or Consumer Name under Search By option and press Enter to know your Aadhaar linking status in LPG and Banks.

Direct Benefit Transfer for LPG (DBTL)

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Direct Benefit Transfer for LPG consumer (DBTL) is the scheme aimed to improve the subsidy administration of LPG across the country. As per this scheme an LPG consumer will get his/her cylinder at full market price and the differential between subsidized price and full market price i.e. the subsidy will be transferred to his/her bank account upto a capped limit(9 cylinders in a year) .

Direct Benefit Transfer for LPG consumer (DBTL) is the scheme aimed to improve the subsidy administration of LPG across the country. As per this scheme an LPG consumer will get his/her cylinder at full market price and the differential between subsidized price and full market price i.e. the subsidy will be transferred to his/her bank account. Following are the key features of this scheme:

  •  Under this scheme, all LPG consumers will start receiving their LPG cylinders at full market price and will get their subsidy directly in their bank accounts upto a capped limit(9 cylinders in a year)of LPG cylinder.
    • To become eligible for this scheme an LPG consumer has to first become CASH TRANSFER COMPLAINT consumer. To become CASH TRANSFER COMPLAINT consumer one has to complete these 3 easy steps, as follows:
      • Received his/her Aadhaar Number
      • Linked his/her Aadhaar number to LPG consumer number.
      • Linked his/her Aadhaar number to Bank account.
    • After completing these 3 steps the Cash Transfer Complaint consumer will start receiving his/her LPG subsidy directly in their bank account.

Click Here to know more about DBTL

Click on the links below for the relevant forms :

Linking Aadhaar in LPG

Linking Aadhaar with Banks

The DBTL Scheme is being launched from 01.01.2014 for all consumers attached to distributors in Mumbai / Raigarh Districts

The Dangers of Diet Soda and Artificial Sweeteners

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A Killer In Your Fridge ~ Sweet Poison…A MUST READ

If you are using ASPARTAME (Nutra Sweet, Equal, Spoonful, etc) and you suffer from fibromyalgia symptoms, spasms, shooting, pains, numbness in your legs, Cramps, Vertigo, Dizziness, Headaches, Tinnitus, Joint pain, Unexplainable depression, anxiety attacks, slurred speech, blurred vision, or memory loss

you probably have ASPARTAME poisoning!

Is it reversible?’

Yes!
Yes!
Yes!

I will explain why Aspartame is so dangerous: When the temperature of this sweetener exceeds 86 degrees F, the wood alcohol in ASPARTAME converts to formaldehyde and then to formic acid, which in turn causes metabolic acidosis. Formic acid is the poison found in the sting of fire ants. The methanol toxicity mimics, among other conditions, multiple sclerosis and systemic lupus.

Many people were being diagnosed in error. Although multiple sclerosis is not a death sentence, Methanol toxicity is!

Systemic lupus has become almost as rampant as multiple sclerosis, especially with Diet Coke and Diet Pepsi drinkers. The victim usually does not know that the Aspartame is the culprit. He or she continues it’s use; irritating the lupus to such a degree that it may become a life-threatening condition. We have seen patients with systemic lupus become asymptotic, once taken off diet sodas.

Click Here for the full details of how Aspartame from Monsanto and others, damages your system and how you can reverse the same.

New Foreign Exchange Rules for travellers

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“Only those people who are residents of India can bring back Indian currency, up to the ceiling of Rs7,500 when returning to India. In all other cases of foreigners, and those Indian nationals who are not residents of India/ Non-Resident Indians (NRIs), it is prohibited under Indian law to either take any amount of Indian currency from India or to bring it into India,” 

Click Here for the full story

Amended Society Law is Full of Dangers

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Caution, Housing Societies! Amended Law is Full of Hidden Dangers

  • Some new provisions threaten the interests of voiceless and vulnerable sections such as aged citizens, troubled spinsters and NRIs.
  • Other new provisions are a big blow to the influential managing committee members and society employees
  • Professionals will gain hugely.

Click Here for the detailed analysis

 

Unique presentation of Social Messages

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Through Hindi Songs 🙂

Dr Dilip Nadkarni highlights Mumbai woes, in a melodious parody. Sung to the tune of Bombay meri Jaan from film CID, Mumbai meri jaan focuses on potholes, terrorists, corruption in Mumbai. Mumbai meri Jaan also emphasizes the need to raise our voices, for a better Mumbai.

 

Don’t Drink and Drive, sings Dr Dilip Nadkarni to usher a public awareness campaign. Dr Dilip Nadkarni performed this act at a weekly meeting of Rotary club of Bombay Seacoast. A special team from Mumbai Police force conducted a Breath analysis for volunteers during the cocktail hour. It was an eye opener that even a small amount of alcohol altered our judgment and tested positive on the breathalyzer. The program was organized by Rotary President Rajesh Shah.

 

Bandra Re

Sung live by Dr Dilip Nadkarni at Celebrate Bandra festival to create awareness and try and save Bandra.