Breastfeeding Promotion Network of India (BPNI) was founded on 3rd December,1991 at Wardha, Maharashtra. BPNI is a registered, independent,nonprofit,national organization;working towards protecting, promoting and supporting breastfeeding and appropriate complementary feeding of infants & young children.BPNI acts on the targets of Innocenti Declarations, Convention on the Rights of the Child (CRC),International Code of Marketing of Breastmilk Substitutes,and the Global Strategy for Infant and Young Child Feeding (WHO 2002).
BPNI’s core areas of work include policy advocacy to educate policy makers and managers,training of health workers, capacity building of State governments for implementing the policy,social mobilization duringWorld BreastfeedingWeek (WBW) each year and monitoring compliance with the“Infant Milk Substitutes,Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution)Act 1992 and Amendment Act 2003 (IMSAct).
BPNI is notified in the Gazette of India as a child welfare NGO to initiate action under section 21(1) of the IMSAct for officially monitoring and implementing IMSAct since 1995
Over the years BPNI has played the role of a watchdog organization and exposed several big baby food brands on how they undermined the IMS Act.
BPNI coordinates and facilitates the education and training of grassroots personnel in health and nutrition sector and private hospitals through skilled counseling as a sustainable support to mother-baby dyads.Our training alliances include National Health Mission (NHM) and Integrated Child Development Scheme (ICDS).BPNI training courses are self sustained.
BPNI works in close liaison with the Government of India and is recognized for its technical expertise and credible standing on the issues & concerns of child health and nutrition.BPNI’s contribution in earlier fiveyears plan documents and restructuring of ICDS mission document for Government of India are golden feathers in it’s cap.BPNI holds major contribution in development of the National Guidelines on Infant andYoung Child Feeding (2004 and 2006) and Operational Guidelines for Enhancing Optimal Infant andYoung Child Feeding Practices (2013).Latest among these are guidelines for ‘MAA’ programme where in BPNI provided crucial inputs.BPNI is the technical partner to country’s very first nationwide programme“MAA-Mother’s AbsoluteAffection” for breastfeeding promotion launched by Honorable Health & Family Welfare Minister Sh.Jagat Prakash Nadda on 5th August,2016.
Other than the government,BPNI has been working in partnership with development partners like WHO,UNICEF, World Bank,Norwegian and Swedish Governments.